At SNOWYAVIS, we represent more than just repping Canada through our signature maple leaf embossment. We're dedicated to fostering a deeper connection to the rich tapestry of Canada's cultures and traditions and aim to utilize our brand and social media platforms for education and celebration purposes.

We celebrate Canada Day by showcasing our country's unity and multiculturalism, embracing the values that make us who we are, and on Remembrance Day, we stand together to honor the sacrifices of our veterans. We also pay our utmost respect to Canada's Indigenous cultures and heritage and would like to acknowledge that SNOWYAVIS' headquarters are situated on the unceded traditional territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Nations. With every step that you take in our shoes, we intend to take you on a cultural exploration that goes beyond fashion, leaving you with a deeper understanding of our nation's history and a profound connection to its people.

At SNOWYAVIS, our commitment to diversity and inclusion is at the heart of our brand. We believe in the beauty of individuality and demonstrate this through proudly embracing young talents from various ethnic backgrounds and visible differences. We believe in the power of representation, allowing everyone to see themselves in our products and campaigns.

Beyond fashion, we are passionate about making a positive impact in our community. That's why we actively support initiatives like Anti-Bullying and Pride, where we take a stand against discrimination and promote kindness and empathy among young minds. As a brand, our mission extends beyond just crafting footwear. We're crafting a culture of inclusivity where individuals can express their unique style and foster a sense of belonging, allowing them to walk confidently in their own shoes, both literally and figuratively.

At SNOWYAVIS, our commitment to eco-friendliness is woven into the very fabric of our shoes. Recognizing the urgent need to protect our planet, we've made it our mission to create sustainable, non-toxic, eco-conscious footwear of the highest quality. Our shoeboxes are crafted from 100% recycled materials, minimizing our environmental footprint and promoting the circular economy. We are proud to source and utilize CPSIA-approved, industry-grade, environmentally friendly materials and deploy ethical manufacturing practices, ensuring that our footwear are not only stylish, but also kind to Mother Earth.

Our dedication to sustainability isn't just a trend - it's a promise to our future generation that they can walk confidently in a world that values responsible choices. With every purchase, you've committed to joining us in leaving a positive mark on our environment, one eco-friendly shoebox and pair of footwear at a time.

At SNOWYAVIS, we take great pride in being a fully women-owned brand with majority of our team being female talents of diverse backgrounds and experiences. We believe in the power of diversity and the unique perspectives it brings to our business.

As women entrepreneurs among a growing community of Canadian women-owned businesses, we are committed to creating an inclusive and empowering work environment, fostering innovation, and driving positive change in our industry. Our ownership is not just a statistic or statement; it's a symbol of our passion and resilience in pursuing our dreams and making a meaningful impact among families across Canada.